Apple’s October 30th Special Event Brings New Macs & iPad Pros

On Tuesday, Apple held its October Special Event with new Macs and iPad Pros taking centerstage. Apple announced long-awaited updates to the MacBook Air and Mac Mini as well as the next generation of iPad Pros. Also announced were companion accessories for the new iPad Pros including the Apple Pencil (2nd generation) and a new Smart Keyboard Folio. Rounding off the event, Apple CEO Tim Cook announced the availability of iOS 12.1, which includes Group FaceTime with up to 32 people, support for dual SIM (SIM + eSIM) on the new iPhone XS, iPhone XS Max and iPhone XR, over seventy new emojis along with bug fixes and improvements. Singer-songwriters Lana Del Rey and Jack Antonoff helped close out the event with a special music performance.

Credit: Apple

Credit: Apple

MacBook Air

As highly rumored and anticipated, Apple announced a brand new re-designed and re-engineered 13.3-inch MacBook Air. On the outside, the new MacBook Air is thinner, lighter and utilizes 17% less volume than the previous MacBook Air. It features a high-resolution Retina Display, Touch ID, new keyboard utilizing the butterfly mechanism, standard function keys (no Touch Bar), a Force Touch trackpad with 20% more surface area, new stereo speakers offering 2x the bass and 25% more volume, three microphones, 720p FaceTime camera, two Thunderbolt 3 USB-C ports and a 3.5mm headphone jack.

On the inside, the new MacBook Air features a new 8th generation Amber Lake 1.6GHz dual-core Intel Core i5 processor (Turbo Boost up to 3.6GHz), Apple’s T2 Security Chip, 128GB SSD Flash Storage (configurable to 256GB, 512GB and 1.5TB), 8GB of 2133MHz LPDDR3 RAM (configurable to 16GB) and Intel UHD Graphics 617.

The new MacBook Air offers up to 12 hours of battery life, weighs 2.75lbs (roughly a quarter pound less than the previous generation) and is made from 100% recycled aluminum. It will be available in three colors: Silver, Space Gray and Gold. The new MacBook Air starts at $1,199 ($200 more than the previous generation but $100 less than the base price of the 12-inch MacBook and 13.3-inch MacBook Pro with function keys) and will be available starting November 7th.

Credit: Apple

Credit: Apple

Mac Mini

Apple announced a new Mac Mini aimed at meeting the continuing needs of Apple users who enjoy the small form factor while giving it some real bite. The new Mac Mini features 8th generation Intel quad-core (starting at 3.6GHz quad-core Intel Core i3) and six-core (starting at 3.0GHz 6-core Intel Core i5 Turbo Boost up to 4.1GHz and configurable up to 3.2GHz 6-core Intel Core i7 Turbo Boost up to 4.6GHz) processors offering up to 5x faster system performance, 8GB of 2666MHz DDR SO-DIMM RAM (configurable to 16GB, 32GB and 64GB), 128GB SSD Flash Storage (configurable to 256GB, 512GB, 1TB and 2TB), Intel UHD Graphics 630 offering up to 60% faster graphics, four Thunderbolt 3 USB-C ports, HDMI 2.0, two USB 3 ports, 3.5mm headphone jack, 802.11ac Wi-Fi, Ethernet (configurable up to 10Gb Ethernet), Bluetooth 5.0, the Apple T2 Security Chip and a new thermal architecture.

The new Mac Mini weighs 2.9lbs, comes in Space Gray and the aluminum enclosure is made from 100% recycled aluminum. The new Mac Mini starts at $799 and will be available starting November 7th.

Credit: Apple

Credit: Apple

iPad Pro

Apple announced two new iPad Pros – an 11-inch model and a 12.9-inch model. Both models feature a new edge-to-edge Liquid Retina Display, the same display found on the new iPhone XR. Gone are the Home button, 3.5mm headphone jack and lightning connector. The iPad Pros support the same familiar gestures found on the iPhone X. The lightning connector is replaced with a new USB-C connector which will allow you to connect external displays, cameras and even charge your iPhone from your new iPad Pro. If you’re dead set on using headphones or earphones with a 3.5mm plug, you’ll need to get the new USB-C to 3.5mm headphone jack adapter, which will cost $9.00.

The new iPad Pros also feature Face ID which works in both portrait and landscape mode, an all-new A12X Bionic Chip with the new neural engine offering faster performance and up to 2x faster graphics, support for Apple Pencil (2nd generation) which includes the ability to pair and charge the Apple Pencil (2nd generation) wirelessly and attach the Apple Pencil (2nd generation) magnetically to the new iPad Pros. The Apple Pencil (2nd generation) also supports gesture controls. Also available is the new Smart Keyboard Folio which protects both the front and back side of the new iPad Pros, offers a keyboard and serves a stand with two viewing angles.

The new iPad Pros come in two colors: Silver and Space Gray with storage capacities of 64GB, 256GB, 512GB and 1TB. Both iPad Pros come in Wi-Fi only and Wi-Fi + Cellular models. The 11-inch iPad Pro starts at $799 and the 12.9-inch iPad Pro starts at $999. Both iPad Pros will be available starting on November 7th. The Apple Pencil (2nd generation) will cost $129 and the new Smart Keyboard Folio will cost $179 for the 11-inch iPad Pro and $199 for the 12.9-inch iPad Pro. Both the new Apple Pencil (2nd generation) and Smart Keyboard Folio will be available on November 7th.

For full product details, technical specifications, pricing and to watch the Apple Keynote, visit Apple’s website.

The Wait For iPhone XR Is Almost Over . . . Sort Of!

Credit: Apple

Credit: Apple

If you’ve been holding off on upgrading your iPhone or mobile phone in hopes of getting your hands on the all-new iPhone XR, the wait is almost over! Pre-orders for the iPhone XR will kick-off this Friday, October 19th with availability beginning on Friday, October 26th.

Apple announced the all-new iPhone XR, along with the new iPhone XS and iPhone XS Max, at their Apple Special Event last month in Cupertino. The iPhone XR is a lower-cost alternative to the new iPhone XS and iPhone XS Max with a starting price of $749. The iPhone XS and iPhone XS Max start at $999 and $1,099, respectively.

The iPhone XR is made from a 7000 Series grade aluminum with a glass back to support wireless charging and is rated IP67 for water resistance meaning it can withstand a drop into water with a maximum depth of one meter for up to thirty minutes. It also features a new 6.1-inch LCD Liquid Retina HD Display, a 7-nanometer A12 Bionic Chip with next generation neural engine (same chip as in the new iPhone XS and iPhone XS Max), a single 12MP wide-angle rear camera, 7MP front TrueDepth camera, Smart HDR, Haptic Touch (in lieu of 3D Touch), Face ID and dual SIMs (nano SIM + eSIM). As for battery life, the iPhone XR offers an additional ninety-minutes of battery life over that of the iPhone 8 Plus.

The iPhone XR will be available in a variety of colors including White, Black, Blue, Coral, Yellow and (Product) Red. Storage capacities will include 64GB, 128GB and 256GB. AppleCare+ for iPhone XR will cost $149 if paid in full or $7.99/month for up to 24 months if paid monthly and the new AppleCare+ with Theft and Loss Protection will cost $249 if paid in full or $12.99/month for up to 24 months if paid monthly.

If you plan on pre-ordering the iPhone XR through Apple’s iPhone Upgrade Program, Apple recommends that you use the Apple Store app on your iPhone to get pre-approved for the iPhone Upgrade Program before 7pm ET/4pm PT on Thursday, October 18th so you can pre-order and checkout on Friday, October 19th.

Apple Announces Apple Watch Series 4, New iPhones at September 12th Special Event

Apple CEO Tim Cook and the Apple team took the stage this morning at the Steve Jobs Theater in Cupertino to announce Apple Watch Series 4, three new iPhones and release dates for iOS 12, watchOS 5, tvOS 12 and macOS Mojave.

iOS, watchOS, tvOS and macOS

iOS 12, watchOS 5 and tvOS 12 will all be available this coming Monday, September 17th. macOS Mojave will be available a week later on Monday, September 24th.

Apple Watch

Credit: Apple

Credit: Apple

Apple Watch Series 4 was the first product announced at today’s Special Event. The Series 4 comes in new 40mm and 44mm cases. The Series 4 features a new edge-to-edge display with curved edges and a viewing area that is thirty-percent larger, a black ceramic and sapphire crystal back, new Digital Crown with Haptic feedback, a fourth generation S4 64-bit Dual-Core processor which is up to 2x faster, a 50% louder speaker, the microphone has been moved to the opposite side for noise reduction, a new watch face which supports eight customizable complications and up to 18 hours of battery life on a single charge. The new Series 4 accelerometer and gyroscope add fall detection. Series 4 also adds new heart health features including low heart rate & atrial fibrillation detection and an electrocardiogram (ECG).   

The aluminum case will come in Silver, Gold and Space Gray. The stainless-steel case will come in Silver, Space Black and Gold. Existing Apple Watch bands will be compatible with the new Apple Watch Series 4.

The Series 4 wireless models will start at $399 and the cellular models will start at $499. Apple will begin accepting orders for Apple Watch Series 4 on September 14th and the Series 4 will be available beginning September 21st.

Apple is also reducing prices on Apple Watch Series 3 with pricing starting at $279.

iPhone

Credit: Apple

Credit: Apple

Following the announcement of Apple Watch Series 4, Apple announced three new iPhones today – iPhone XS, iPhone XS Max and iPhone XR.

The first two new iPhones announced were the iPhone XS and iPhone XS Max. The iPhone XS and iPhone XS Max are made from a surgical grade stainless-steel and come with Super Retina HD OLED 5.8-inch and 6.5-inch displays respectively, a 7-nanometer A12 Bionic Chip with a 6-Core CPU, 4-Core GPU and next-generation 8-Core Neural Engine offering faster app launches by up to thirty-percent, dual 12MP (wide-angle and telephoto) rear cameras, 7MP front TrueDepth camera, Smart HDR and dual SIMs (nano SIM + eSIM). The iPhone XS and XS Max also include a new feature that lets you adjust the depth of field of photos AFTER you’ve taken them from an aperture of f/1.4 to f/16. The iPhone XS offers an additional thirty-minutes of battery life over the iPhone X while the iPhone XS Max offers an additional ninety-minutes of battery life over the iPhone X.

Both the iPhone XS and iPhone XS Max come in Gold, Silver and Space Gray. Capacities will include 64GB, 256GB and 512GB. The iPhone XS will start at $999 and the iPhone XS Max will start at $1,099. Apple will begin accepting orders for iPhone XS and iPhone XS Max on September 14th and both devices will be available on September 21st. 

The third new iPhone announced at today’s event was the iPhone XR. The iPhone XR is made from a 7000 Series grade aluminum with a glass back and features a new 6.1-inch LCD Liquid Retina HD Display, the same 7-nanometer A12 Bionic Chip available in the XS and XS Max, a single 12MP wide-angle rear camera, 7MP front TrueDepth camera, Smart HDR, Haptic Touch instead of 3D Touch, Face ID and dual SIMs (nano SIM + eSIM). The iPhone XR offers an additional ninety-minutes of battery life over the iPhone 8 Plus.

The iPhone XR comes in White, Black, Blue, Coral, Yellow and (Product) Red. Capacities will include 64GB, 128GB and 256GB. The iPhone XR will start at $749. Apple will begin accepting orders on October 19th and the iPhone XR will be available on October 26th.

Credit: Apple

Credit: Apple

Apple is keeping the iPhone 7 and iPhone 8 in their iPhone product line. The iPhone 7 will now start at $449 and the iPhone 8 will start at $599. The original iPhone X has been discontinued.

For full product details, technical specifications and pricing, visit Apple’s website.

“Gather Round” . . . Apple’s next Special Event set for September 12th

Credit: Apple

Credit: Apple

The stage is set for Apple’s September 2018 Special Event. The Special Event will take place on Wednesday, September 12, 2018 at the Steve Jobs Theater.

As with previous Apple events, if you weren’t fortunate enough to be invited to the special event, you can watch the livestream on Apple’s website starting at 10am PDT / 1pm EDT.

We are expecting Apple to announce new iPhones at the September 12th event. Rumors are pointing to the announcement of three new iPhones – a 5.8” OLED model, a 6.5” OLED model and a less expensive 6.1” LCD model. The models may be called iPhone XS, iPhone XS Plus and iPhone 9; respectively. The OLED model is expected to be available in a new gold version and the LCD model is expected to come in a variety of colors.

It’s also rumored that Apple will announce Apple Watch Series 4, which will include a larger display and new watch face interface that takes advantage of the added real estate. We may also get final release dates for iOS 12, macOS Mojave, watchOS 5 and tvOS 12.

Last year, Apple announced that they were working on AirPower, a wireless charging mat that would allow you to charge your compatible iPhone, Apple Watch and AirPods simultaneously. Apple also announced that they were working on a new compatible case for AirPods which would work with AirPower. To date, neither product has been released, so Apple may provide an update at the September 12th event.

Apple is rumored to be working on a less expensive replacement for the MacBook Air that would include updated hardware as well as a new iPad Pro. While possible, I’m doubtful that Apple will make such an announcement at the September 12th event. If Apple does plan on making these announcements before year end, they may hold a separate event in time for the start of the holiday season or make announcements via press release if we’re looking at a product refresh.

We’re about a week and a half away from the September 12th event, so stay tuned!