AirPower In One Word – Canceled!

It’s been over eighteen months since Apple first offered a sneak peek into AirPower, Apple’s own wireless charging mat capable of charging an iPhone, AirPods and Apple Watch simultaneously. First announced in September 2017 with a potential release in 2018, Apple has since remained primarily silent about its whereabouts while rumors have swirled around potential production challenges and issues with AirPower.

Over the past few weeks, talk of AirPower has returned to the forefront in light of Apple’s recent product refreshes including a refresh of the 7.9-inch iPad Mini, revival of the iPad Air in a new 10.5-inch form factor, refresh of the iMac with processor upgrades and the option of Vega graphics, the release of the AirPods 2nd generation with wireless charging case and the announcement of new services including Apple News+, Apple Arcade, Apple Card and Apple TV+ at Apple’s March 25th event. If you missed the March 25th event, you can watch it on Apple’s website here.

On Friday, Apple made one additional announcement and it concerned the future of AirPower though not quite the one many were anticipating. AirPower is canceled!

As reported by TechCrunch, Apple’s SVP of Hardware Engineering, Dan Riccio, provided the following e-mailed statement:

“After much effort, we’ve concluded AirPower will not achieve our high standards and we have cancelled the project. We apologize to those customers who were looking forward to this launch. We continue to believe that the future is wireless and are committed to push the wireless experience forward.”

It certainly didn’t take long for this announcement to make it across media outlets and social media.

While Apple has put an end to AirPower, it doesn’t necessarily mean they won’t and/or aren’t working on other potential wireless charging products. But at least for now, if you’re looking for a wireless charging pad, you’ll need to step outside the Apple ecosystem.

LINKS:

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Anker PowerWave 7.5 Stand (White or Black) - https://amzn.to/2ToFB88

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Apple Announces Apple Watch Series 4, New iPhones at September 12th Special Event

Apple CEO Tim Cook and the Apple team took the stage this morning at the Steve Jobs Theater in Cupertino to announce Apple Watch Series 4, three new iPhones and release dates for iOS 12, watchOS 5, tvOS 12 and macOS Mojave.

iOS, watchOS, tvOS and macOS

iOS 12, watchOS 5 and tvOS 12 will all be available this coming Monday, September 17th. macOS Mojave will be available a week later on Monday, September 24th.

Apple Watch

Credit: Apple

Credit: Apple

Apple Watch Series 4 was the first product announced at today’s Special Event. The Series 4 comes in new 40mm and 44mm cases. The Series 4 features a new edge-to-edge display with curved edges and a viewing area that is thirty-percent larger, a black ceramic and sapphire crystal back, new Digital Crown with Haptic feedback, a fourth generation S4 64-bit Dual-Core processor which is up to 2x faster, a 50% louder speaker, the microphone has been moved to the opposite side for noise reduction, a new watch face which supports eight customizable complications and up to 18 hours of battery life on a single charge. The new Series 4 accelerometer and gyroscope add fall detection. Series 4 also adds new heart health features including low heart rate & atrial fibrillation detection and an electrocardiogram (ECG).   

The aluminum case will come in Silver, Gold and Space Gray. The stainless-steel case will come in Silver, Space Black and Gold. Existing Apple Watch bands will be compatible with the new Apple Watch Series 4.

The Series 4 wireless models will start at $399 and the cellular models will start at $499. Apple will begin accepting orders for Apple Watch Series 4 on September 14th and the Series 4 will be available beginning September 21st.

Apple is also reducing prices on Apple Watch Series 3 with pricing starting at $279.

iPhone

Credit: Apple

Credit: Apple

Following the announcement of Apple Watch Series 4, Apple announced three new iPhones today – iPhone XS, iPhone XS Max and iPhone XR.

The first two new iPhones announced were the iPhone XS and iPhone XS Max. The iPhone XS and iPhone XS Max are made from a surgical grade stainless-steel and come with Super Retina HD OLED 5.8-inch and 6.5-inch displays respectively, a 7-nanometer A12 Bionic Chip with a 6-Core CPU, 4-Core GPU and next-generation 8-Core Neural Engine offering faster app launches by up to thirty-percent, dual 12MP (wide-angle and telephoto) rear cameras, 7MP front TrueDepth camera, Smart HDR and dual SIMs (nano SIM + eSIM). The iPhone XS and XS Max also include a new feature that lets you adjust the depth of field of photos AFTER you’ve taken them from an aperture of f/1.4 to f/16. The iPhone XS offers an additional thirty-minutes of battery life over the iPhone X while the iPhone XS Max offers an additional ninety-minutes of battery life over the iPhone X.

Both the iPhone XS and iPhone XS Max come in Gold, Silver and Space Gray. Capacities will include 64GB, 256GB and 512GB. The iPhone XS will start at $999 and the iPhone XS Max will start at $1,099. Apple will begin accepting orders for iPhone XS and iPhone XS Max on September 14th and both devices will be available on September 21st. 

The third new iPhone announced at today’s event was the iPhone XR. The iPhone XR is made from a 7000 Series grade aluminum with a glass back and features a new 6.1-inch LCD Liquid Retina HD Display, the same 7-nanometer A12 Bionic Chip available in the XS and XS Max, a single 12MP wide-angle rear camera, 7MP front TrueDepth camera, Smart HDR, Haptic Touch instead of 3D Touch, Face ID and dual SIMs (nano SIM + eSIM). The iPhone XR offers an additional ninety-minutes of battery life over the iPhone 8 Plus.

The iPhone XR comes in White, Black, Blue, Coral, Yellow and (Product) Red. Capacities will include 64GB, 128GB and 256GB. The iPhone XR will start at $749. Apple will begin accepting orders on October 19th and the iPhone XR will be available on October 26th.

Credit: Apple

Credit: Apple

Apple is keeping the iPhone 7 and iPhone 8 in their iPhone product line. The iPhone 7 will now start at $449 and the iPhone 8 will start at $599. The original iPhone X has been discontinued.

For full product details, technical specifications and pricing, visit Apple’s website.

“Gather Round” . . . Apple’s next Special Event set for September 12th

Credit: Apple

Credit: Apple

The stage is set for Apple’s September 2018 Special Event. The Special Event will take place on Wednesday, September 12, 2018 at the Steve Jobs Theater.

As with previous Apple events, if you weren’t fortunate enough to be invited to the special event, you can watch the livestream on Apple’s website starting at 10am PDT / 1pm EDT.

We are expecting Apple to announce new iPhones at the September 12th event. Rumors are pointing to the announcement of three new iPhones – a 5.8” OLED model, a 6.5” OLED model and a less expensive 6.1” LCD model. The models may be called iPhone XS, iPhone XS Plus and iPhone 9; respectively. The OLED model is expected to be available in a new gold version and the LCD model is expected to come in a variety of colors.

It’s also rumored that Apple will announce Apple Watch Series 4, which will include a larger display and new watch face interface that takes advantage of the added real estate. We may also get final release dates for iOS 12, macOS Mojave, watchOS 5 and tvOS 12.

Last year, Apple announced that they were working on AirPower, a wireless charging mat that would allow you to charge your compatible iPhone, Apple Watch and AirPods simultaneously. Apple also announced that they were working on a new compatible case for AirPods which would work with AirPower. To date, neither product has been released, so Apple may provide an update at the September 12th event.

Apple is rumored to be working on a less expensive replacement for the MacBook Air that would include updated hardware as well as a new iPad Pro. While possible, I’m doubtful that Apple will make such an announcement at the September 12th event. If Apple does plan on making these announcements before year end, they may hold a separate event in time for the start of the holiday season or make announcements via press release if we’re looking at a product refresh.

We’re about a week and a half away from the September 12th event, so stay tuned!