Apple Announces Apple Watch Series 4, New iPhones at September 12th Special Event

Apple CEO Tim Cook and the Apple team took the stage this morning at the Steve Jobs Theater in Cupertino to announce Apple Watch Series 4, three new iPhones and release dates for iOS 12, watchOS 5, tvOS 12 and macOS Mojave.

iOS, watchOS, tvOS and macOS

iOS 12, watchOS 5 and tvOS 12 will all be available this coming Monday, September 17th. macOS Mojave will be available a week later on Monday, September 24th.

Apple Watch

Credit: Apple

Credit: Apple

Apple Watch Series 4 was the first product announced at today’s Special Event. The Series 4 comes in new 40mm and 44mm cases. The Series 4 features a new edge-to-edge display with curved edges and a viewing area that is thirty-percent larger, a black ceramic and sapphire crystal back, new Digital Crown with Haptic feedback, a fourth generation S4 64-bit Dual-Core processor which is up to 2x faster, a 50% louder speaker, the microphone has been moved to the opposite side for noise reduction, a new watch face which supports eight customizable complications and up to 18 hours of battery life on a single charge. The new Series 4 accelerometer and gyroscope add fall detection. Series 4 also adds new heart health features including low heart rate & atrial fibrillation detection and an electrocardiogram (ECG).   

The aluminum case will come in Silver, Gold and Space Gray. The stainless-steel case will come in Silver, Space Black and Gold. Existing Apple Watch bands will be compatible with the new Apple Watch Series 4.

The Series 4 wireless models will start at $399 and the cellular models will start at $499. Apple will begin accepting orders for Apple Watch Series 4 on September 14th and the Series 4 will be available beginning September 21st.

Apple is also reducing prices on Apple Watch Series 3 with pricing starting at $279.

iPhone

Credit: Apple

Credit: Apple

Following the announcement of Apple Watch Series 4, Apple announced three new iPhones today – iPhone XS, iPhone XS Max and iPhone XR.

The first two new iPhones announced were the iPhone XS and iPhone XS Max. The iPhone XS and iPhone XS Max are made from a surgical grade stainless-steel and come with Super Retina HD OLED 5.8-inch and 6.5-inch displays respectively, a 7-nanometer A12 Bionic Chip with a 6-Core CPU, 4-Core GPU and next-generation 8-Core Neural Engine offering faster app launches by up to thirty-percent, dual 12MP (wide-angle and telephoto) rear cameras, 7MP front TrueDepth camera, Smart HDR and dual SIMs (nano SIM + eSIM). The iPhone XS and XS Max also include a new feature that lets you adjust the depth of field of photos AFTER you’ve taken them from an aperture of f/1.4 to f/16. The iPhone XS offers an additional thirty-minutes of battery life over the iPhone X while the iPhone XS Max offers an additional ninety-minutes of battery life over the iPhone X.

Both the iPhone XS and iPhone XS Max come in Gold, Silver and Space Gray. Capacities will include 64GB, 256GB and 512GB. The iPhone XS will start at $999 and the iPhone XS Max will start at $1,099. Apple will begin accepting orders for iPhone XS and iPhone XS Max on September 14th and both devices will be available on September 21st. 

The third new iPhone announced at today’s event was the iPhone XR. The iPhone XR is made from a 7000 Series grade aluminum with a glass back and features a new 6.1-inch LCD Liquid Retina HD Display, the same 7-nanometer A12 Bionic Chip available in the XS and XS Max, a single 12MP wide-angle rear camera, 7MP front TrueDepth camera, Smart HDR, Haptic Touch instead of 3D Touch, Face ID and dual SIMs (nano SIM + eSIM). The iPhone XR offers an additional ninety-minutes of battery life over the iPhone 8 Plus.

The iPhone XR comes in White, Black, Blue, Coral, Yellow and (Product) Red. Capacities will include 64GB, 128GB and 256GB. The iPhone XR will start at $749. Apple will begin accepting orders on October 19th and the iPhone XR will be available on October 26th.

Credit: Apple

Credit: Apple

Apple is keeping the iPhone 7 and iPhone 8 in their iPhone product line. The iPhone 7 will now start at $449 and the iPhone 8 will start at $599. The original iPhone X has been discontinued.

For full product details, technical specifications and pricing, visit Apple’s website.